31 شهریور 1397 . 998 بازدید
The FTC (Federal Trade Commission) has many laws regarding advertising and marketing. As you can imagine, when it comes to minors, those laws get enforced severely. In fact, every violation can result in civil penalties of up to $16,000 per incident.
What’s more, the content and style of the ad is more closely scrutinized. For instance, the kind of exaggeration and “over the top” ads that are fine to show to adults are not viewed the same way when it comes to children. Depending on the age of the child, he or she may not be able to distinguish the fantasy of the advert from the reality of the product.
If the ad shows a bicycle with sounds dubbed over it of a motorbike, that bicycle had better make those sounds in real life. Otherwise, the child will have been lied to by the ad.
But even if advertisers follow the rules to the letter, it doesn’t stop them from finding creative, and legal, ways to bend them from time to time.